Are you getting the results you want from your brands Instagram presence? If you hesitate to answer, then there is work to be done. As your social audience grows, so does the potential for you to engage with users and create conversions. With this in mind, in this series of blogs, we’ll be taking you through the best ways to optimise your profile based on the latest cross industry analysis. Today we’ll be looking at our top 3 initial tips for getting going!
- Getting your Bio right
Think of your bio as your homepage and you can’t go wrong. Make sure it is clear to see what your brand does and can offer. This includes ensuring you have a correctly proportioned and visible logo/branding imagery and the right details to get in touch. This is also the perfect time to highlight a topical or seasonal Call To Action, as seen in the example below.
- Consistent content creates clicks
When it comes to keeping on top of algorithms but also keeping on top of your customer bases mind, there’s only one way to be the best and that’s consistency. Make sure your content is relative to your brand/niche and make sure you’re posting at the optimum time (more on that to follow in a separate post). The best profiles don’t necessarily post every day, but they post regular with in depth content, including optimised hashtags. - Schedule content in advance
It may seem counterintuitive to the ‘organic’ approach, but scheduling content can really help you gain traction. Scheduling core & ever green content in advance, enables you to see entire campaigns at a glance and work in any last minute updates and changes as you go. Freeing up valuable man hours to create reactive & topical content outside of the core messaging. Scheduling enables you to keep control of the consistency of your content too.That’s all the tips we have this week, we hope you have something to take away from it and will be back with more growth hacking tips next week.