Facebook advertising has come a long way since the days of just hitting that boost button and watching the interaction roll in on a particular post. We have a number of resources available to help you navigate from our signature ninja courses to bespoke ad campaigns, but here we will share 3 of our favourite hacks to exponential Facebook ad return.
- FINANCIAL BEHAVIOUR
You can target consumers based on 30 different financial factors, from net worth, to monthly income and even liquid wealth. Make sure your product is hitting the right segments of the market.
- LIFE EVENTS
Anniversaires, birthdays, weddings, even moving to live away from family, all these things have an immediate impact on consumer behaviour and Facebook allows your brand to ensure you are making the most of that by targeting individuals with life events coming up.
- TARGET BY MOBILE
This one can come in handy depending on what your product is, did you know as well as only targeting mobile, you can target by mobile OS, so if you’ve got a product that’s only for Android, you can ensure your message is hitting the right spot.