2020 and it feels like your message matters now more than ever. In this ever connected world, with information shared in a heartbeat, making sure your voice is in the right room and being heard by the right people can be important. The old mantra of throwing everything at the wall and seeing what sticks isn’t the best use of anyone’s time or resources these days. That’s why it is important to think about what social networks your brand needs a presence on.
Making the wrong choice in your early doors marketing could lead to the worst case scenario down the line, so with that in mind, make sure you are investing your time and energy into social networks wisely – work smart, not hard – wouldn’t it be better to have just a presence on one platform with a high following and rate of engagement compared to trying to spread yourself thin and propagate dozens of platforms.
Are you B2B or B2C? Straight away we think of LinkedIn when thinking of Business to Business but Instagram and Facebook can provide just the same level of cost effectiveness with more hyper targeting ability. But then does your product fit a certain demographic more, maybe that will effect your choice? We will be going over a handy guide of how to profile your customers next week.
Don’t forget to just reach out and drop us a line if you want to talk to someone more in depth about which social platform is right for you and your business.