The search engine giant handles just shy of 6 billion and the law of probability means there will be a high chance some of those searches are related to your brand or niche.
If you’re looking for a way to improve your search performance, then Google’s own EAT guidelines are a good starting point. EAT in itself is not a ranking factor, but it’s part of the criteria Google uses to rank its results, so it’s a good indicator of the likely elements that will help improve your search performance.
Within the various elements that Google considers when refining its ranking system, one of them is human raters who give Google feedback on how accurate and helpful their search results are. In assessing search results, Google’s raters use the EAT criteria, which stands for:
The team from Spiralytics have put together this overview in infographic form below.