According to LinkedIn, nonprofits are “growing and thriving” on the platform, due, in part, to the fact that LinkedIn members are 56% more likely than the average internet user to donate to charities. That makes sense, as according to research, the average income of a LinkedIn user is £40,000 p.a., while 41% of millionaires also, reportedly, use the platform.
That’s a lot of potential donors, with a lot of expendable income, so while it may not jump out as the key place for a nonprofit to focus, it could be worth a look.
To provide more context on this, LinkedIn has published a new set of stats and tips to help nonprofits maximize their messaging on the platform, set out in the infographic below.
