Talkwalker recently partnered with HubSpot to interview a large range of global experts and frontline professionals on their thoughts and predictions for the year ahead. We have surmised their findings below.
- Remixing is on the rise – allowing users to remix your brand content not only gives you a sense of ownership but also allows you to curate your environment.
- Coronavirus content will focus on the 4 C’s – Community, Cleanliness, Contact & Compassion – slightly different from our 3 C’s of content.
- Messaging will become more memetic – with 55% of 13 to 35 year olds sending memes weekly.
- Nostalgia mentions increased 88% during lockdown – if it can, you brand should be getting invoking nostalgia this coming quarter to capitalise on consumer mood.
- Conversational Marketing – connecting to your audience via real engaging conversations is going to be a big part of the evolving digital landscape.
- More than a third more of people on social media are identifying as a gamer – with the advent of the Twitch revolution everyone wants a piece of the steaming revenue pie.
- More than half of Americans now listen to podcasts – radio is reborn.
- The big 3 social networks – Facebook, Instagram and Twitter will still dominate the conversation, their size allows them to adapt to the new norm the quickest.
- There were 101 million mentions of disinformation in the first 6 months of 2020 – Digital disinformation is on the global agenda, expect to see big campaigns to combat it.
- Audiences will be far more socially conscious – consumers are now aware of global issues and how brands are tackling them.