Do hashtags on Instagram help with post impressions?
The study by Social Insider sought to answer this question by looking at the engagement rate of over 75 million Instagram posts to see how hashtags affect post views.Between March 2021 and March 2022, posts were published by accounts with a following of between 5k and 1 million people. The study discovered no significant changes in average engagement rates based on the number of hashtags used in the post, implying that hashtags have little impact on post distribution.
How to strategically use Instagram hashtags:
- If you have a following of between 50k and 1 million people, use three to four hashtags to get the most engagement.
- For a higher impression rate, mid-sized accounts with between 10k and 50k followers should employ more than five hashtags.
- Smaller accounts with a following of 5,000 to 10,000 should utilise five to six hashtags
- Put the content of the message first and foremost. Instagram employs hashtags to categorise your material, but it will only gain traction if people interact with it through likes, saves, comments, and clicking through to your profile.