Do hashtags on Instagram help with post impressions?
The study by Social Insider sought to answer this question by looking at the engagement rate of over 75 million Instagram posts to see how hashtags affect post views.Between March 2021 and March 2022, posts were published by accounts with a following of between 5k and 1 million people. The study discovered no significant changes in average engagement rates based on the number of hashtags used in the post, implying that hashtags have little impact on post distribution.
How to strategically use Instagram hashtags:
- If you have a following of between 50k and 1 million people, use three to four hashtags to get the most engagement.
- For a higher impression rate, mid-sized accounts with between 10k and 50k followers should employ more than five hashtags.
- Smaller accounts with a following of 5,000 to 10,000 should utilise five to six hashtags
- Put the content of the message first and foremost. Instagram employs hashtags to categorise your material, but it will only gain traction if people interact with it through likes, saves, comments, and clicking through to your profile.
TikTok in-stream commercials get a boost with Interactive Add-Ons, which adds a slew of new engagement options. There are two types of add-ons: standard and premium.
Standard add-ons target lower-funnel marketing objectives like clicks and conversions, whereas premium add-ons target higher-funnel objectives like brand awareness and community growth.
The Benefits of Interactive Add-Ons to the Viewing Experience:
- To visually emphasise critical messages, distribute deals, or attract visitors to your website or app, use Display Card.
- With a Gift Code Sticker, you can increase conversion and loyalty by incentivizing new and existing consumers.
- With Voting Stickers, you may poll, quiz, or collect feedback from your audience while also strengthening community ties.
- With the Countdown Sticker, you can create buzz around upcoming and existing events.
- Use Pop-out Showcase to draw attention to your product and encourage users to buy it.
- Gesture add-ons tell viewers to interact with the ad by tapping or swiping it to reveal a clickable reward card that directs them to your landing page.
Are you looking for ways to increase brand awareness? Want to build trust with your audience and grow your small business?
The team from Branex share their tips for success in this infographic.
Here’s a quick summary:
- Use of color
- Social influence
- Consistency and transparency
- Visual storytelling
- Customer experience
Check out the infographic below for more detail.
According to LinkedIn, nonprofits are “growing and thriving” on the platform, due, in part, to the fact that LinkedIn members are 56% more likely than the average internet user to donate to charities. That makes sense, as according to research, the average income of a LinkedIn user is £40,000 p.a., while 41% of millionaires also, reportedly, use the platform.
That’s a lot of potential donors, with a lot of expendable income, so while it may not jump out as the key place for a nonprofit to focus, it could be worth a look.
To provide more context on this, LinkedIn has published a new set of stats and tips to help nonprofits maximize their messaging on the platform, set out in the infographic below.
The search engine giant handles just shy of 6 billion and the law of probability means there will be a high chance some of those searches are related to your brand or niche.
If you’re looking for a way to improve your search performance, then Google’s own EAT guidelines are a good starting point. EAT in itself is not a ranking factor, but it’s part of the criteria Google uses to rank its results, so it’s a good indicator of the likely elements that will help improve your search performance.
Within the various elements that Google considers when refining its ranking system, one of them is human raters who give Google feedback on how accurate and helpful their search results are. In assessing search results, Google’s raters use the EAT criteria, which stands for:
The team from Spiralytics have put together this overview in infographic form below.
Talkwalker recently partnered with HubSpot to interview a large range of global experts and frontline professionals on their thoughts and predictions for the year ahead. We have surmised their findings below.
- Remixing is on the rise – allowing users to remix your brand content not only gives you a sense of ownership but also allows you to curate your environment.
- Coronavirus content will focus on the 4 C’s – Community, Cleanliness, Contact & Compassion – slightly different from our 3 C’s of content.
- Messaging will become more memetic – with 55% of 13 to 35 year olds sending memes weekly.
- Nostalgia mentions increased 88% during lockdown – if it can, you brand should be getting invoking nostalgia this coming quarter to capitalise on consumer mood.
- Conversational Marketing – connecting to your audience via real engaging conversations is going to be a big part of the evolving digital landscape.
- More than a third more of people on social media are identifying as a gamer – with the advent of the Twitch revolution everyone wants a piece of the steaming revenue pie.
- More than half of Americans now listen to podcasts – radio is reborn.
- The big 3 social networks – Facebook, Instagram and Twitter will still dominate the conversation, their size allows them to adapt to the new norm the quickest.
- There were 101 million mentions of disinformation in the first 6 months of 2020 – Digital disinformation is on the global agenda, expect to see big campaigns to combat it.
- Audiences will be far more socially conscious – consumers are now aware of global issues and how brands are tackling them.
With Instagram constantly evolving its algorithm, we thought we would share some sure fire ways to stay on top of your engagement game. People often ask what can they do to ensure maximum engagement, and whilst there is no right or wrong answer, due to every single brands metrics and demographics being different, the 5 top tips below will help you keep engagement fresh and keep your profile ranking in the algorithm.
- Respond to all your comments in a meaningful way, as soon as you can.
- Post stories which prompt a reply or engagement from users, like a simple poll.
- Upload Reels – the newest product on the platform is benefitting from favourable feed placement.
- Like, comment & engage on your followers posts.
- A saved post is a massive boost for your engagement weighting, get your followers saving your posts.
Browse our site for more info, including how to level up your Instagram engagement the Organic way.
Be honest, there’s no escaping it. Regardless of your brand or product, at some point you are undoubtedly going to come across some negative feedback, and these days, more often than not, it will be voiced online. It can be easily tempting to just delete, block and remove any negative feedback, but consumers react well to seeing brands and businesses take complaints seriously.
The 6 steps below is our handy tried & tested technique that will help you, your product team and your consumer come away from a negative feedback experience, feeling a little positive!
- First thing first, read the message. Don’t just read it, make sure you understand it. Tone, inflection and any colloquialisms may all effect how you understand what is being said as you need to come away with a firm grasp of ‘what is the root of the problem here and how can you help?’
- Document the feedback. Whatever platform or system you have in place, sometimes a simple screenshot in a cloud folder is sufficient. It can be used for training and development at a later date.
- Don’t delete it! Remain transparent with your audience, they will appreciate it more. Deleting messages rather than dealing with them as head-on may give off the impression you have something to hide. (PRO TIP – if the message is derogatory or offensive however, use your judgement or your organisations code of conduct as a guide.)
- Don’t delay. Most social users expect a response within 1 hour, this is where time can be important. A prompt response will ensure a prompt de-escalation of the situation. Follow up with necessary departments if necessary to give your customers the fullest answer/response you can.
- Keep your cool. Keep the basics of customer service in your mind as you draft your response, your response may be directed at one individual but your whole audience is watching and will see how you react.
- Respond. Once you’re satisfied with your response – checking if you’re comfortable saying it to the customers face is also a good gauge of response – provide the apology and solution. This is your chance to turn a disgruntled customer into a brand evangelist!
We cover topics like dealing with negative feedback in our Social Media Ninja & Guru training courses if you would like to study this topic more in depth.
Profiling customers is more important than ever, especially in the digital world nowadays, where we can target someone based on what they had for dinner last Tuesday evening. With that being said, it can be all too tempting to hit the ground running and not give much thought to fine tuning your message or ensuring you are getting the most returns back from your advertising campaigns.
In this blog we will ask you 10 simple questions that will help you create a profile for your customers or subset, and using this will not only turbo charge your advertising results, but help your focus your efforts and make you think differently across the board.
Document the answers however you want, some work them into a strategy document, some keep them in a spreadsheet, but just make sure you use and refer back to them;
- Where is the target audience located?
- What is the average age & gender of your target consumer?
- What are their average take home earnings?
- Do they own their own home?
- What are their hobbies?
- What industry sector are they employed in?
- Do they have children?
- What problems do they want solving?
- How do they get their information & news? (Traditional vs Tech)
- Out of all of the above, which are my highest paying and most loyal customers?
Once you have these questions answered, it should help you decide when, where and how you focus your efforts on social media marketing and advertising.
2020 and it feels like your message matters now more than ever. In this ever connected world, with information shared in a heartbeat, making sure your voice is in the right room and being heard by the right people can be important. The old mantra of throwing everything at the wall and seeing what sticks isn’t the best use of anyone’s time or resources these days. That’s why it is important to think about what social networks your brand needs a presence on.
Making the wrong choice in your early doors marketing could lead to the worst case scenario down the line, so with that in mind, make sure you are investing your time and energy into social networks wisely – work smart, not hard – wouldn’t it be better to have just a presence on one platform with a high following and rate of engagement compared to trying to spread yourself thin and propagate dozens of platforms.
Are you B2B or B2C? Straight away we think of LinkedIn when thinking of Business to Business but Instagram and Facebook can provide just the same level of cost effectiveness with more hyper targeting ability. But then does your product fit a certain demographic more, maybe that will effect your choice? We will be going over a handy guide of how to profile your customers next week.
Don’t forget to just reach out and drop us a line if you want to talk to someone more in depth about which social platform is right for you and your business.