Horses for courses – is your brand on the right platform?
2020 and it feels like your message matters now more than ever. In this ever connected world, with information shared in a heartbeat, making sure your voice is in the right room and being heard by the right people can be important. The old mantra of throwing everything at the wall and seeing what sticks isn’t the best use of anyone’s time or resources these days. That’s why it is important to think about what social networks your brand needs a presence on.
Making the wrong choice in your early doors marketing could lead to the worst case scenario down the line, so with that in mind, make sure you are investing your time and energy into social networks wisely – work smart, not hard – wouldn’t it be better to have just a presence on one platform with a high following and rate of engagement compared to trying to spread yourself thin and propagate dozens of platforms.
Are you B2B or B2C? Straight away we think of LinkedIn when thinking of Business to Business but Instagram and Facebook can provide just the same level of cost effectiveness with more hyper targeting ability. But then does your product fit a certain demographic more, maybe that will effect your choice? We will be going over a handy guide of how to profile your customers next week.
Don’t forget to just reach out and drop us a line if you want to talk to someone more in depth about which social platform is right for you and your business.
3 tips to ensure you are getting the most from your Facebook Ads
Facebook advertising has come a long way since the days of just hitting that boost button and watching the interaction roll in on a particular post. We have a number of resources available to help you navigate from our signature ninja courses to bespoke ad campaigns, but here we will share 3 of our favourite hacks to exponential Facebook ad return.
- FINANCIAL BEHAVIOUR
You can target consumers based on 30 different financial factors, from net worth, to monthly income and even liquid wealth. Make sure your product is hitting the right segments of the market. - LIFE EVENTS
Anniversaires, birthdays, weddings, even moving to live away from family, all these things have an immediate impact on consumer behaviour and Facebook allows your brand to ensure you are making the most of that by targeting individuals with life events coming up. - TARGET BY MOBILE
This one can come in handy depending on what your product is, did you know as well as only targeting mobile, you can target by mobile OS, so if you’ve got a product that’s only for Android, you can ensure your message is hitting the right spot.
Top Instagram Profile Optimisation Growth Hacks
Are you getting the results you want from your brands Instagram presence? If you hesitate to answer, then there is work to be done. As your social audience grows, so does the potential for you to engage with users and create conversions. With this in mind, in this series of blogs, we’ll be taking you through the best ways to optimise your profile based on the latest cross industry analysis. Today we’ll be looking at our top 3 initial tips for getting going!
- Getting your Bio right
Think of your bio as your homepage and you can’t go wrong. Make sure it is clear to see what your brand does and can offer. This includes ensuring you have a correctly proportioned and visible logo/branding imagery and the right details to get in touch. This is also the perfect time to highlight a topical or seasonal Call To Action, as seen in the example below.
- Consistent content creates clicks
When it comes to keeping on top of algorithms but also keeping on top of your customer bases mind, there’s only one way to be the best and that’s consistency. Make sure your content is relative to your brand/niche and make sure you’re posting at the optimum time (more on that to follow in a separate post). The best profiles don’t necessarily post every day, but they post regular with in depth content, including optimised hashtags. - Schedule content in advance
It may seem counterintuitive to the ‘organic’ approach, but scheduling content can really help you gain traction. Scheduling core & ever green content in advance, enables you to see entire campaigns at a glance and work in any last minute updates and changes as you go. Freeing up valuable man hours to create reactive & topical content outside of the core messaging. Scheduling enables you to keep control of the consistency of your content too.That’s all the tips we have this week, we hope you have something to take away from it and will be back with more growth hacking tips next week.