2020 and it feels like your message matters now more than ever. In this ever connected world, with information shared in a heartbeat, making sure your voice is in the right room and being heard by the right people can be important. The old mantra of throwing everything at the wall and seeing what sticks isn’t the best use of anyone’s time or resources these days. That’s why it is important to think about what social networks your brand needs a presence on.
Making the wrong choice in your early doors marketing could lead to the worst case scenario down the line, so with that in mind, make sure you are investing your time and energy into social networks wisely – work smart, not hard – wouldn’t it be better to have just a presence on one platform with a high following and rate of engagement compared to trying to spread yourself thin and propagate dozens of platforms.
Are you B2B or B2C? Straight away we think of LinkedIn when thinking of Business to Business but Instagram and Facebook can provide just the same level of cost effectiveness with more hyper targeting ability. But then does your product fit a certain demographic more, maybe that will effect your choice? We will be going over a handy guide of how to profile your customers next week.
Don’t forget to just reach out and drop us a line if you want to talk to someone more in depth about which social platform is right for you and your business.
Facebook advertising has come a long way since the days of just hitting that boost button and watching the interaction roll in on a particular post. We have a number of resources available to help you navigate from our signature ninja courses to bespoke ad campaigns, but here we will share 3 of our favourite hacks to exponential Facebook ad return.
- FINANCIAL BEHAVIOUR
You can target consumers based on 30 different financial factors, from net worth, to monthly income and even liquid wealth. Make sure your product is hitting the right segments of the market.
- LIFE EVENTS
Anniversaires, birthdays, weddings, even moving to live away from family, all these things have an immediate impact on consumer behaviour and Facebook allows your brand to ensure you are making the most of that by targeting individuals with life events coming up.
- TARGET BY MOBILE
This one can come in handy depending on what your product is, did you know as well as only targeting mobile, you can target by mobile OS, so if you’ve got a product that’s only for Android, you can ensure your message is hitting the right spot.